AWARENESS AND EARLY DETECTION ARE STRONG WEAPONS IN THIS WAR AGAINST THIS KILLING MENACE
The idea is to get the message out there that we hate cancer and try not to offend, too much, the sensitive offend-able types that can't handle the "F-bomb".
Personally, I get a kick out of watching some people trying to read "PHUCKANCER", scratching their heads and then "getting it". Most laugh while agreeing. The ones that get huffy about it... I laugh at out loud inside my head. Sometimes... I just laugh right at 'em, out loud.